About us

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We are all Imagination

 

We are totally committed to being a creative agency in everything we do.

 

We are a dynamic and evolving organisation that has changed as the needs of our clients have changed. Today our creative resources embrace the skills of architects, 3D and 2D designers, film makers, journalists, creative technologists, bloggers and social media experts, art directors and copy writers and creative strategists... all trying to imagine a more creative future for our clients and for ourselves.

 

We transform business through creativity

There is only so long that a business or a consumer brand can be slimmed down, re-engineered, streamlined, out-sourced or procurement reviewed. Sooner or later the removal of waste has to be replaced by the addition of value. That's where we come in. The ability to create ideas and opportunities that in turn create profits.

Experience is everything

Wherever you look in the consumer world, brands are increasingly valued by the experiences they offer, not by the messages they project. Sceptical consumers don’t want to listen to what brands say, they want to experience how they behave.
We have moved from the world of USP (unique selling proposition) to UExP (unique experience proposition). At Imagination we are experts in creating experiences for brands that create more memories than any message

Independent for over 40 years

 

Inspired by our founder Gary Withers, we are an independent organisation in every sense. Commercially we serve no group objectives nor sister companies, nor shared corporate overhead.

 

We answer to our clients and to each other

This means that we can offer a truly independent view of the challenges and opportunities that face our clients. We believe the longevity of our relationships with clients demonstrates how valuable that is.

People

Hong Kong//CEO

Mark Barrett

Mark is responsible for the executive management of all operations across the region, as well as the expansion and growth of Imagination into new markets.

Mark Barrett

Chief Executive Officer

Mark is responsible for the executive management of all operations across the region, as well as the expansion and growth of Imagination into new markets.

Having successfully launched the Imagination brand in Australia, Mark was appointed CEO for Asia Pacific in 2009. Since then he has been the architect of a regional expansion that has included the launching of Imagination in China, Singapore and India as well as our on-going growth in Australia, Hong Kong and Japan. In his limited free time, Mark is a keen art enthusiast, collector, theatre-goer and spa visitor.

Hong Kong//CD

Alistair Petrie

Alistair is responsible for the creative output of Imagination’s offices across the Asia region

Alistair Petrie

Creative Director

Alistair is responsible for the creative output of Imagination’s offices across the Asia region

, specialising in physical environments and integrated communications. Having originally joined Imagination London in 1996, Alistair has headed our Hong Kong creative team since 2006, working on a range of integrated environmental projects for global clients including Jaguar, Porsche, Ford and Haier, as well as the Samsung pavilion at the 2008 Beijing Olympics. An accomplished photographer and design junkie, Alistair is also a qualified instructor in the Israeli martial art of Krav Maga.

Hong Kong//SD

Chris Dobson 

As Strategy Director for the region, Chris leads a team that is responsible for ensuring creative work is insight-driven and linked to measurable business goals. 

Chris Dobson 

Asia Pacific Strategy Director

As Strategy Director for the region, Chris leads a team that is responsible for ensuring creative work is insight-driven and linked to measurable business goals. 

Chris has led branding projects for Pangu Plaza, Yuda Palace Hotel and the Yuda FuFu Shopping Plaza in China, as well as providing support across the region for clients including Casarte, Hewlett Packard and Bloomberg.  Before moving to Hong Kong, Chris was Strategy Director at Imagination Australia where he helped establish our relationship with the Commonwealth Bank and provided creative strategy for clients including Panasonic, InterfaceFLOR and BlackBerry. Chris can be found in his free-time, guitar or baby in hand, running, reading or rummaging around in record shops for obscure bits of old vinyl.
 

Shanghai//BDD

Nina Fei

Nina is responsible for fostering relationships in non-automotive industries across China and beyond.

Nina Fei

Business Development Director

Nina is responsible for fostering relationships in non-automotive industries across China and beyond.

Her experience crosses sectors and borders, and includes such notable brands as Coca-Cola, Siemens, Samsung and Dupont and major projects including the Shanghai World Expo. Nina has a great interest in fashion design, and is also a talented tennis player.

Hong Kong//DIC

Marcus Bray

Marcus is a Director of Imagination Asia and heads up the company’s Investor communications operations.

Marcus Bray

Director of Investor Communications Asia

Marcus is a Director of Imagination Asia and heads up the company’s Investor communications operations.

Marcus joined Imagination in October 2000 in London, and worked as an Account Director on over 30 investor roadshows and international conferences out of Europe and the US, with clients from a wide variety of sectors.
In early 2004, Marcus moved to Hong Kong to head up the company’s Investor Communications operations, with responsibility for all our Investor Communications activities in the region.

Shanghai//CD

Catherine Leng

Catherine will lead the the creative team in China, ensuring the quality and the level of the creative work produced.

Catherine Leng

Creative Director

Catherine will lead the the creative team in China, ensuring the quality and the level of the creative work produced.

Catherine started her career in advertising and worked her way up from designer to creative director, gaining a solid understanding of all aspects of brand communications. With experience working in Singapore, Qatar and China, she brings a wealth of regional experience and a deep knowledge of automotive brands gained working with Toyota and Mercedes-Benz.
Working in Qatar has awakened Catherine's desire to further experience the diverse cultures around the world.

Shanghai//BD

Sarah Wood

Sarah looks after the Ford Business across Asia Pacific & Africa and is based at Imagination’s Shanghai office.
 
She leads a regional team of strategists, creatives and producers...

Sarah Wood

Business Director

Sarah looks after the Ford Business across Asia Pacific & Africa and is based at Imagination’s Shanghai office.
 
She leads a regional team of strategists, creatives and producers in grasping business issues, identifying insights and steering successful creative solutions. Her in-depth knowledge of her client’s business and sound relationships ensure real results for her clients.
 
Sarah is experienced in delivering anything from advertising to launch events and digital marketing, and has worked with Jaguar Land Rover, Sony, Panasonic, American Express, Kia Motors and Ford Motor Company. For the past year her feet have barely touched the ground, leading successful projects delivered in India, Thailand, Korea, China, Australia, and South Africa.
 
With over a decade or experience working for a range of branding, design and marketing agencies, she has a solid understanding of both the creative and commercial process, and works across the global Imagination network to harness the best solution for her clients.